About Me
Hello! My name is Betty and I am a Hong-Kong born, GTA based Canadian Social Media Coordinator (luxury award winning boutique hotel) and lifestyle, fashion, beauty, travel, and occasional wedding content creator.
Since 2018, I've had the privilege of collaborating with brands across more than 15 diverse industries on social media campaigns and partnerships. These include travel, beauty clinics and med spas, luxury appliances, home decor, technology, restaurants, alcoholic and non-alcoholic beverages, cosmetics, skincare, TV networks, photo studios, event venues, fashion, weddings, nightlife, and more.
Supporting local and women-owned businesses is something I'm particularly passionate about. My friends often refer to me as the "magnet" of the group because I have a knack for bringing people together. As a creator, I excel at rallying other influencers to support brands by organizing a variety of engaging activities such as luxurious events, unique experiences, tastings, group collaborations, and photo shoots.
[My Role as a Social Media Coordinator in the Hospitality Industry]
Working as a Social Media Coordinator in the hotel industry since Fall of 2023 has been an exhilarating journey, where I have the opportunity to manage our hotel's vibrant social media channels. My role involves sourcing user-generated content (UGC) to create authentic and engaging narratives, curating captivating content, and collaborating with influencers and media guests for hosted stays. These partnerships not only enhance our hotel's visibility but also allow us to connect with diverse audiences.
[Building Partnerships and Expanding Reach]
Part of my responsibilities includes partnering with media accounts for exciting giveaways, a strategy that has proven effective in expanding our reach and engagement. I am proud to say that between September 2023 and December 2024, our Instagram following has grown by over 6,000 net followers, a testament to our successful strategies and consistent efforts. In 2024, we stayed on top, leading the way with the highest Net Audience Growth, Published Post Average, and Engagement Average among 4.5 to 5-star hotels in downtown Toronto!
[Driving Sales and Analyzing Performance]
Beyond engagement, I focus on converting virtual interactions into tangible results by selling hotel packages to VIP media guests and influential creators. Utilizing influencer marketing tools, I conduct competitor analysis, assess profile performance, and perform in-depth analysis of influencer audiences. These insights ensure that our social media presence remains competitive within the bustling downtown Toronto market.
[Passion for Social Media]
I'm thrilled by the dynamic world of social media and digital marketing. Collaborating with incredible brands and agencies has been a fantastic journey, fueling both my personal and professional growth.
I'm passionate about discovering new strategies and staying at the forefront of the hospitality industry. The partnerships I've formed inspire me to constantly innovate and dream up fresh ways to craft and share content with my audience and friends!
Secondary account I started : Instagram.com/Glamfriends.to
Work Account : Instagram.com/bishatoronto
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